Stena AB

Stena Line

At year-end 2017, Stena Line operated 21 routes in Northern Europe, with 39 ferries. Stena Line also owns five ports and is an important part of Europe’s trade and infrastructure. Managing this business in a cost-effective, safe and environmental way is a daily challenge for our dedicated employees at sea and on land.

AI will optimise car deck utilisation

It has been an exciting year for Stena Line, which continues to grow. In particular, the freight segment is growing faster than the market in general. We work systematically to find processes that bring high efficiency and service levels, both on board and in ports. Customers must be able to have the same experience with Stena Line in all ports and on board all ships.


Digitalisation offers extensive scope to work in a simpler, more efficient way, but also to be more attractive to the customer. It does not always need to be about establishing new systems or platforms, but about tapping into existing knowledge and insights to obtain a better understanding of what customers expect.

Our offering was previously based on historical data, but we are now adjusting it using AI and predictable data in order to, for example, optimise car deck utilisation.


The vessels Stena Superfast VII and Stena Superfast VIII which operate in the Irish Sea were acquired during the year. Stena Line also decided to increase tonnage and capacity, mainly freight, in the North Sea and to increase the frequency of routes where there is demand, such as Gdynia–Karlskrona, Liepaja–Travemünde and Nynäshamn–Ventspils. In the autumn, the new Gdynia–Nynäshamn route was also opened. 

The journey to becoming a more sustainable company continues. Work on fuel efficiency remains a high priority. It contributes to reduced emissions to the air and water, while reducing costs. Over the last few years, Stena Line has implemented more than 300 different measures to reduce fuel consumption. The development of new alternative fuels continues in the form of electrification of Stena Jutlandica in 2018.

Revenue per activity

Stena Line continues to grow. In particular, freight operations are growing faster than the market in general.

We are 21 routes.

Niclas Mårtensson

CEO, Stena Line

Next year, we will benefit fully from the structural changes that were made in 2017 and earlier. We continue in accordance with the strategy that the new executive management has established. If the good conditions in Europe continue, we will show good growth and a stable improvement in earnings in the coming years.

We see clear growth in both results and customer and employee satisfaction. We are maintaining the focus on digitalising the business and customer offering. By systematising, we strengthen the company.

Stena Stories/ Stena Line

The goal with AI is to make Stena Line the most learning shipping company

The Digital Butterfly Effect

A movie that will take you on a journey a few years into the future and show a transformed Stena Line powered by cognitive computing in 2021.