Stena AB

Stena Line

At year-end 2015, Stena Line operated 22 routes in Northern Europe, with 37 ferries. Stena Line also owns five ports and is an important part of Europes trade and infrastructure. Managing this business in a cost-effective, safe and environmental friendly way is a daily challenge for our dedicated employees at sea and on land.

A good year for Stena Line

Strong growth in network clients

Stena Line showed strong growth during the year with improved profitability and volume growth in a generally weak European market. In a climate of low oil prices, customers have been able to bear the costs of adaptation to SECA1) rules. At the same time, the strategic investments previously made in vessels and routes have produced the desired results.

Successful sales in the freight business, with strong growth in network customers (customers who buy several parts of the range and route network), has led to deeper and broader cargo sales. Standardised processes have created cost efficiencies that have exceeded expectations. In the passenger area, the summer season was strong as a result of successful marketing and the new digital booking dialogue.

Dan Sten Olsson and EU Commissioner Karmenu Vella in Kiel at the inauguration of Stena Germanica, the world’s first methanol-powered vessel. The conversion has been supported by the EU’s Motorways of the Seas.

Four strategic corner stones

One of Stena Line’s sustainability goals is an annual reduction of 2.5% in emissions. In 2015, the reduction was 3.8% per nautical mile. Bunker consumption work continues alongside work on new technologies and new fuels. The methanol conversion of Stena Germanica has proceeded well and logistics chains now need to be created for carbon neutral methanol.

The digitalisation of bookings is contributing to higher volumes, additional sales and higher customer satisfaction. Automation of the check-in process allows staff to focus on service that creates customer value.

Work to continuously reduce the cost base is still in progress. Special attention is given to port costs and operational procedures in connection with loading and discharging.

Stena Line is further developing its concepts by clearer segmentation, such as cargo, travel and onboard sales. The basic products are efficient and reliable transport services, although the travel created for passengers is also important. Stena Line is associated with good service, low prices and exciting experiences. Efforts are continuously devoted to maintaining and improving the company’s safety and quality culture.

1) SECA stands for Sulphur Emission Control Areas and means areas with particularly tough emissions regulations.

Revenue per activity

Carl-Johan Hagman

CEO, Stena Line

In 2016, we are continuing to work on initiatives to increase profitability on all routes and improve cost control in all ports, while maintaining a focus on filling our ships by means of active marketing and more competitive pricing. We improve profitability without compromising safety. Lost time incidents are down to 1.2, which is acceptable, but the target for 2016 is 0.8. There is no contradiction between increased profitability and quality ­ it is the hallmark of a well-run company.

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